In his latest book Pop-Up Brands, Amazon’s best-selling author and co-founder of INBREC, Marco Casanova unearths the secrets of next-generation brand management. He introduces readers to a rule-breaking and game-changing mindset of Branding. In his previous book Branding IT 3.0, which was an Amazon bestseller, he instituted foundational principles of Branding by giving examples of best practices by top brands. Pop-up Brands puts forth transformational plans that organizations can adapt to outshine competition in the dynamic Industrial 4.0 ERA.