“THE BRAND IS THE LIMIT”
to have the courage and the will to leave the beaten track is one thing; to have the skills and the ability to do it effectively is another. I sincerely hope I am able to stimulate you intellectually and emotionally to approach next generation branding in the Industry 4.0 era in a completely different way than you did in the past. Before one consciously and willingly breaks the rules, one must understand them and, ideally, also master them. If my two books BRANDING IT 3.0 (master the rules) and Pop-Up-Brands (break them!) make a positive and useful contribution to this, I am very happy about it.
With Kind Regards