Marco Casanova

A POWERFUL GUIDE TO ACHIEVE LEADING EDGE BRAND MANAGEMENT

In his latest book Pop-Up Brands, Amazon’s best-selling author and co-founder of INBREC, Marco Casanova unearths the secrets of next-generation brand management. He introduces readers to a rule-breaking and game-changing mindset of Branding. In his previous book Branding IT 3.0, which was an Amazon bestseller, he instituted foundational principles of Branding by giving examples of best practices by top brands. Pop-up Brands puts forth transformational plans that organizations can adapt to outshine competition in the dynamic Industrial 4.0 ERA.

Create value for customers through customers

A fundamental element to succeed in this dynamic age is to integrate the customer into the value creation and how they actively contribute to the overall Brand experience. These methodologies taught in Pop-Up Brand would help you to create a sense of belonging, bonding, and recognition among your customers

Pioneer brand management in the complex Industry 4.0 era

Utilize the model developed by Marco Casanova to understand how to monetize platform economy by moving away from linear business and focusing on return on asset instead of return on investment.

Have a competitive strategy against Digitally Native Brands

The new age race is between digitally native brands and the traditional brick-and-mortar Brands-the rabbit and turtle. If you are a turtle then Overcome the competitive disadvantages of not starting up in today’s digital era, by Pop-up Brands plan of action on how to out-run the rabbits.

Build a purpose-driven Brand Management System

Because new age Brands need to be Social Systems, learn how to design purpose-driven, conversational experiences between the consumer and the service provider. With the Branding 4.0 methodology, aggregate the elements of a branded purpose group with digital content to achieve desired results.

Branding 4.0 Strategy of incorporating leading edge collaborative branding process, developing purpose-driven branding, utilizing best practices from industry leaders and adopting consumer value chain. To positively influence customers with your Brand, learn how a customized Branding 4.0 Strategy takes into consideration the new challenges, opportunities, and threats of the current digital world.

Innovative Pop-up Branding mindset that includes customers as just prospects appreciating instant gratification over longstanding loyalty and how to design a wholesome touchpoint experience for customers. Be at the right place, at the right time and on the right channel. Serve customers by exceeding their expectations.

Marco’s trademark Branded Ecosystem Engineering BEE ® on the action-plan to use hyper-personalized content marketing to build Branded Purpose Groups. Learn how multiple elements need to aggregate together with hyper-personalized content that is Predictive, Preventive, Personalized and Participatory

Employer Branding strategies to win the War of Talents and revamp employer value proposition in Industry 4.0 era. How to catalyze your company transformation by attracting the best talent fit for your organization transforming.

Orchestrate and redefine the interplay between Information Technology and Corporate Branding of your organization in the digital millennium. Move from ‘Branding Follows Strategy’ to ‘Branding Is Strategy’ to finally ‘Branding Guides Strategy’.

ENTREPRENEURS

Entrepreneurs intending to establish their own brand in the market.

BUSINESS CREATIVES

Business creatives who are aiming to dominate market share.

LEGACY BUSINESS OWNERS

Legacy business Owners who are focusing on regaining control in Industry 4.0.

CONSULTANTS

Consultants who are looking for revamping their client’s brand.

INSTITUTIONS

Institutions who are interested in reconditioning their employer brand.

MARKETING STUDENTS

Marketing students who are fascinated by out-of-box branding methodologies.

Best two hours investment ever. It took me two hours to read the entire book and to finally get a broad understanding on how managing any brand has to significantly change from the days I got my MBA education in Marketing and Branding (some ten years ago).
Todd
I like his strategies and approach to Branding. I really like the strategies he sets forth and the way he encourages us to think about our brand, our products and services, and our message.
Jeff
This book itself is a breakthrough about how branding is developing. It has a rare quality, getting you to look at a specific topic and even, remarkably, all of life through new perspectives. I am grateful to Marco Casanova for writing this book. I come with some context having an MBA in my past and have read my fair share of business books. This is an excellent book, in tune with modern unfolding ways of understanding business. The communication is crystal clear. He brings expertise from various different domains to bear on his profound understanding of the world of marketing and branding.
Rebecca
WOW - every business should read this book This book was wow. It completely changed the way I viewed what we do, and will give our business a new direction.
Mario

Author of the Amazon Bestseller BRANDING IT 3.0, Chairman of INBREC and founder of the Branding-Institute (in 2002). Marco Casanova is an internationally renowned expert in Strategic-, Digital- and Employer Branding and the Co-Founder and Co-Chairman of the International Brand and Reputation Community INBREC (www.inbrec.org).

He serves on various Executive Boards – i.e. as Chairman of Web Media Publishing AG (owner of leading platforms like

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, www.mann.tv ) and member of the Board of the Entertainment Media Group as well as President of the Digital Academy Switzerland DAS and was a strategic advisor for the FIFA World Cup and the UEFA Champions League.

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