Marco Casanova (born october 23rd 1967) is an expert, lecturer and consultant in brand management.He holds an University degree (lic.rer.pol.) in Business and Administration from the University of Berne Switzerland) and is the Founder & Managing Partner of the Branding-Institute (since 2002). www.branding-institute.com

 

He serves in various Executive Boards and is consulting as strategic advisor various global large-scale and mid-sized enterprises of multiple industries as well as international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management.

He is Founder of the Community of Interest COI Branding in Switzerland as well as Co-Founder and Co-Chairman of the International Brand & Reputation Community (INBREC). www.inbrec.org. At INBREC Executives from companies like ABB, Allianz, Bayer, Bosch, Henkel, Hilti, Mercedes, Schindler, Shell, Siemens, and UBS meet regularly since more then fifteen years for knowledge  and experience sharing.

He is an international renowned speaker around the globe and is fluent in five languages (German, English, Italian, Spanish and French).

He is married to Vanessa (since 2000) and has two children (Valentina and Mario-Achille).

Amazon readers about Marco’s book

Five Stars 

«Very interesting book about new directions of brand management in today’s constantly changing, digital environment»

– AMAZON READER REVIEW

Five Stars 

«Excellent book. Powerful strategies to increase your competitiveness in Corporate Branding.»

– AMAZON READER REVIEW

Amazing. Excellent content, great examples!

«This is overall a really good book about branding. It shows in a clear way what is needed for successfully branding products and services. This book stands out from all the others I read
on branding. The author is for me «the brand man». So many well documented best practice examples, insider informations on how branding
is done today by the most successfull companies all over the globe.»

– AMAZON READER REVIEW

Marco’s Book

BRANDING IT 3.0

Business Performance

through Excellence

in Brand Management

Marco’s Speak & Consult

MEET HIM NOW

ABOUT THE AUTHOR | Marco Casanova