The book Pop-Up-Brands

 

… shows how transforming business models by developing BRAND engagement towards a “BRAND as a Service” is leading towards the involvement of consumers in every stage of the value chain by creating value for customers through customers.

 

… gives guidance on how leading-edge brand management can be achieved today following the RULE BREAKING & GAME CHANGING mind-set of POP-UP-BRANDS.

 

… explains why the framework of the BRANDED ECOSYSTEM ENGINEERING BEE® is the answer for today’s high-speed, short-attention-span culture and enables one to develop a Branding 4.0 Strategy for any specific BRAND.

BRANDING IT 3.0

 

Business excellence in Brand Management

This book gives guidance on how today’s state-of-the-art brand management is being achieved, HIGHLIGHTING more than 20 best practice examples.

 

Amazing. Excellent content, great examples!

«This is overall a really good book about branding. It shows in a clear way what is needed for successfully branding products and services. This book stands out from all the others I read
on branding. The author is for me «the brand man». So many well documented best practice examples, insider informations on how branding
is done today by the most successfull companies all over the globe.»

– AMAZON READER REVIEW

Five Stars

«Very interesting book about new directions of brand management in today’s constantly changing, digital environment»

– AMAZON READER REVIEW

Five Stars

«Excellent book. Powerful strategies to increase your competitiveness in Corporate Branding.»

– AMAZON READER REVIEW

ABOUT THE BOOKS | Marco Casanova