BEST PRACTICES 21

AMAZON

USING THE POSSIBILITIES OF THE SEMANTIC WEB

Amazon = the king of the semantic web!

Amazon possesses data from millions of customer searches, purchase and even music and video streams. Amazon’s dominance in the e-commerce market means it knows more about people’s consumption choices than anyone else in the world.

Amazon – some facts & figures

Share price increased more than 3’500 times from 1997 with 18 USD to 625 USD (3rd quarter 2017)! By far largest sales of online sales (double amount than the next ten together). Amazon has outgrown Wal-Mart.

More amazing facts about Amazon in the US;

Amazon is the e-commerce top seller for personal care and beauty products (80 market share).

More than half of the consumer are planning to do their online shopping on Amazon

60% of its mobile traffic comes from its own mobile apps and only 40% from search engines like Google.

50% of all households are planning to become Prime members by 2020.

In the infrastructure as a service field Amazon is the fastest-growing
enterprise business by a long shot and has a higher market share than Microsoft (second) and IBM (third) together.

AMAZON | Marco Casanova