The book shows how transforming business models by developing BRAND engagement towards a “BRAND as a Service” are leading towards the involvement of consumers in every stage of the value chain by creating value for customers through customers. It gives guidance on how leading-edge brand management can be achieved today following the RULE BREAKING & GAME CHANGING mind-set of POP-UP-BRANDS.
Branding IT 3.0 : Business excellence in brand management
This book gives guidance on how today’s state-of-the-art brand management is being achieved, HIGHLIGHTING more than 20 best practice examples.