BEST PRACTICE 5

LOUIS VUITTON

PURPOSE BASED
ON CUSTOMER NEEDS

Louis Vuitton is financially one of the most successfull premium brands in the world.

Since ever Louis Vuitton is producing bags and other products but selling «snob appeal». This justifies – in the eyes of the customers  – a price for Louis Vuitton goods that is a hundred times higher than the material and production costs.

Louis Vuitton managed to move up the value chain from a price-based perspective towards a value-based perspective!

LOUIS VUITTON | Marco Casanova