BEST PRACTICE 1

NETFLIX

BRAND PURPOSE

The top 10 companies of the Brand Keys Loyalty Leaders (2015) are all active in the fields of digital technology and social networking.

 

  • Netflix: video streaming
  • Amazon: tablets
  • Apple: smartphones
  • Apple: tablets
  • Facebook: social networking
  • Google: search engines
  • YouTube: social networking
  • Amazon: online retail
  • WhatsApp: instant messaging
  • Amazon: video streaming

Brand Keys Loyalty Leaders analysis includes assessments from over 40,000 consumers, 18 to 65 years of age, from the nine U.S. Census Regions, who self-selected the categories in which they are consumers. The 2015 Loyalty Leader assessments examined 68 categories and 753 brands.

Netflix | Marco Casanova