BEST PRACTICES 13

SWATCH

COMPETITIVENESS

The swiss brand SWATCH has sold in 30 years some 500’000’000 watches. This is world record!

Swatch Vision 1985

– Swatch – The best watch in «Basic Range» segment all over the world.

– Swiss quality, design, price value, innovation

– Swatch for everybody, one-to-one Business

– Mediation of joy and positive provocation

SWATCH | Marco Casanova