Reliability, trustworthiness, and dependability are all words synonymous to one word- credibility. We say that personal credibility is in our own hands. Our actions and decisions define how people perceive us. Expertise, clubbed with consistency in performance, leads to a credible person. Agree? Then shouldn’t brand credibility be the same as personal credibility? The answer to this question is- Yes! Building brand credibility is no different than building personal credibility.

Remember the good old days when Branding wasn’t as complex as it is right now- when product quality and credibility was enough to emerge as a market leader. Customers were more loyal to a brand and would give multiple opportunities even if things don’t go as preferred. Fast forward to right now, a modern brand identity must have multiple facets, which are highly dynamic and need to evolve with changing