Reliability, trustworthiness, and dependability are all words synonymous to one word- credibility. We say that personal credibility is in our own hands. Our actions and decisions define how people perceive us. Expertise, clubbed with consistency in performance, leads to a credible person. Agree? Then shouldn’t brand credibility be the same as personal credibility? The answer to this question is- Yes! Building brand credibility is no different than building personal credibility.