Best two hours investment ever. It took me two hours to read the entire book and to finally get a broad understanding on how managing any brand has to significantly change from the days I got my MBA education in Marketing and Branding (some ten years ago).
I like his strategies and approach to Branding. I really like the strategies he sets forth and the way he encourages us to think about our brand, our products and services, and our message.
This book itself is a breakthrough about how branding is developing. It has a rare quality, getting you to look at a specific topic and even, remarkably, all of life through new perspectives. I am grateful to Marco Casanova for writing this book. I come with some context having an MBA in my past and have read my fair share of business books. This is an excellent book, in tune with modern unfolding ways of understanding business. The communication is crystal clear. He brings expertise from various different domains to bear on his profound understanding of the world of marketing and branding.